Principle Product Designer ·
Making complexsoftware feelclear.
+10 years of product design — leading $40M agile teams and consulting across distributed product orgs.
01 / Selected work
The decisions behind design.
Showing 4 cases
Product vision · AI interfaces
From setup to intent
Reframing an onboarding brief around what people want to achieve, then making that direction tangible in a prototype.
Agent behaviour · Human control
Designing for agency
Turning “the agent should be trustworthy” into observable behaviour, implementation guidance and testable expectations.
AI outcomes · Product judgement
A fair reading of results
Designing an outcomes experience that distinguishes a modelled comparison from evidence of incremental impact.
Design systems · Working in code
One system. Shared rules.
Moving beyond synchronising files to making design rules usable where the product is actually built.
02 / How I work
Think deeply. Make it tangible.
01
Find the real question
Understand the intended outcome, the system around it and the assumptions in the brief. A better starting point can change the whole product.
02
Make something we can question
Use interaction design and coded prototypes to bring product and engineering into the same conversation, with something concrete to respond to.
03
Make the learning explicit
Define what good behaviour looks like. Separate what we built, what we observed and what still needs testing, then use that distinction to choose the next step.
03 / A little context
A product designer.A systems thinker.A maker.
I’ve spent more than a decade designing digital products, from an education ecosystem to complex customer data software. At BlueConic, my work has grown from core workflows and a shared design system to agentic interfaces and prototypes in code.
I’m interested in software that picks up on what someone is trying to do: bringing the right things into view, helping with a decision or taking care of a task. The aim is to leave more room to explore and create.
Figma · Claude & Claude Code · Cursor · GitHub
React prototypes · Design tokens · Interaction design
Experience, in perspective
2025 — Present
Senior product designer
BlueConic
Agentic experiences, behaviour standards and prototypes in code.
2023 — 2025
Product designer
BlueConic
Complex B2B workflows and new product concepts.
2018 — 2023
UX Designer
BlueConic
Core platform experiences, design systems and the move to Figma.
2014 — 2018
Designer / Senior Designer
Prowise
Product interfaces and brand across educational software and hardware.